SUSTAINABLE AND GREEN EVENTS
Sustentability is defined as the possibility of couvering present needs without engaging the following generations need to fill their needs.
A sustainable (or green) event is a marketing action that incorporates environment considerations all along the event planification in order to minimize the earth damaging.
It is about a European tend that has been globalized.
There are three main reasons why to apply green concepts:
Respect for the environment
Increase the corporative image
Increase the commercial impact
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